Feminist Friday: Shame and Empowerment in Marketing to Women

This week’s Feminist Friday discussion is hosted at The Lobster Dance. As always, you are all invited to check it out and chime in, either today or this weekend!

The Lobster Dance

Welcome back, readers! I’m hosting Feminist Friday again this week. Last week, we talked about the gender segregation of bath products. This week, we’re going to discuss two specific techniques of advertising directed at women consumers. First, we’ll be hopping back into our time machine to look at the “shaming” technique circa 1930-1960, and then we’ll return to the present (mainly 2010-2014)  to look at attempts to use “empowerment” to sell goods to women.

View original post 1,052 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s